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WHO WE ARE

A collection of like-minded travel enthusiasts determined to change the way families and tribes travel. We are passionate about reconnecting travellers with the best of what nature and culture have to offer through elevated, sustainable travel experiences.

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ABOUT JOVY GILL

Jovy Gill is the Chairman/CEO of Barefoot Luxury Group and the Founder/CEO of Tribu Collective, a bespoke travel company that enables people to reconnect with the best of what nature and culture have to offer through elevated, sustainable travel experiences.

Jovy has been deeply passionate about travel since she went on her first solo overseas trip. Global positions in Silicon Valley companies later took her to multiple cities around the world, including several long-term assignments in the Asia Pacific region. These journeys inspired Jovy to pivot her life and career in order to design immersive, experiential itineraries for families and groups so that they, too, could mindfully explore, relax and enjoy each other’s company in the world’s most beautiful destinations.

Born in the Philippines, Jovy moved to the United States when she was 15 years old. She graduated with a double major in Marketing and Finance at the University of Oregon and received her Executive MBA from George Fox University. She is an award-winning technology marketer with 20+ years of experience working with Fortune 500 companies.

*She most recently held a Managing Director position for Essence Global, a WPP digital media agency in Australia.

Meet Our Great Team